Aspire Grassroots is a political PR and grassroots consulting firm founded by Sam Liebman, drawing on her experience managing and supporting issue-based and electoral campaigns in hard-to-win districts.

Liebman has worked on campaigns across New Jersey, including municipal races in Wayne, Pompton Lakes, West Caldwell, Millburn-Short Hills, Legislative races in LD-40, County-Wide races in Morris and Passaic Counties, as well as campaigns and organizing efforts out of state in Florida, Delaware, and Pennsylvania.

Her campaign experience includes running for Council herself in a conservative municipality at 20 years old, Mikie Sherrill’s initial 2018 congressional campaign and her 2020 reelection campaign, and nearly 15 years of experience fighting for progressive and democratic values.

Aspire combines strategic communications, digital media, grassroots organizing, voter engagement, coalition building, fundraising, and earned media to help campaigns connect with voters and build effective local organizations.